Social and Behavior Change Communication Training Workshop | International Youth Centre | 18.06.2023
YBAM General Secretary cum Executive Committee of Malaysian Youth Council (MBM) Bro. Eow Shiang Yen attended the Social and Behavior Change Communication (SBCC) Training Workshop co-organised by Universiti Putra Malaysia-United Nations Children’s Fund-Communication for Development (UPM-UNICEF-C4D) and MBM. The target participants of this 3-day-2-night workshop are the Head of Publicity of youth organisations, with the content including the concepts, tools, and application of SBCC.
The objectives of this workshop are to enable youth organisations to conduct root cause analyses of problems, identify communication content and channels, plan the suitable behavioural interventions under the Socio-ecological Model, and evaluate the outcome.